Download A User Guide to the Creative Mind by Dave Birss PDF

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By Dave Birss

Creativity is surrounded by way of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of suggestion to muses instead of humans. This publication exposes creativity as a approach. It indicates that there are particular steps you want to persist with earlier than you'll be struck through that second of artistic genius. It indicates you the way to get your brain into the precise position to return up with principles. And it can provide a few recommendations that can assist you procedure difficulties in several methods.

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SET A GOAL Years ago, when I was trying to get a placement at an agency, the Creative Director handed me a brand new layout pad, a couple of markers and a brief. And he told me to come back in 48 hours having filled every single page with ideas. It seemed like an unsurmountable challenge. But I did it. And I got the placement. Set yourself a goal like that. Make your aim quantity rather than quality. You’re bound to dig up some good stuff along the way. HIT ANOTHER PUB And talk to people this time.

You’ll be more interested in listening to someone if they’re interested in listening to you. You’ll be more interested in something if some of your friends have already taken part. That’s life. And that’s one of the great things it’s been too difficult to do up until now. GO ON! PROVE IT! If that ballsy product claim is a fact, you must be able to demonstrate it. In a dramatic way, of course. If you’ve got a strong proposition stating how your product is better than the rest, prove it. But do it in an interesting and surprising way.

But I’m a big believer in it. A 15 minute snooze can do you much more good than just sitting at your desk getting frustrated. In fact, I think I’m going to do that right now before I write the next section. MAP YOUR THOUGHTS If you want to see that you’re covering sufficient territory, draw it down in the form of a mind map. I do this quite regularly. I draw a circle (more like an untidy oval) in the centre of a sheet of paper and I write the problem or proposition in it. I then draw spider’s legs outwards, with each one representing a different area of thought.

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